Alchemy & I
Alchemy & I Services
Cut & Style
A relaxing hair experience that includes a luxurious wash in our calming hair spa area, complete with a soothing scalp massage. Finished with a professional cut and blow-dry by one of our talented stylists, tailored to your personal style. |~| (40 mins - 1 hr)
from £45
Ladies Cut & Finish
Precision cut, expertly styled. This service includes a full consultation, shaping tailored to your hair’s texture and your face shape, and a salon-standard blow dry — a complete refresh with finish and finesse. |~| (1 hr - 1 hr, 30 mins)
from £47
Blow Dry
Enjoy a fresh, polished look with expertly styled hair that suits any occasion. Our blow dry service leaves your hair feeling smooth and looking beautifully finished, whether you want volume, sleekness, or a gentle wave. Perfect for a confidence boost or a special day. |~| (5 mins - 1 hr)
from £0
Root Tint
Covers regrowth and restores uniformity with a tone-matched tint. Ideal for maintaining consistency, shine and confidence between full colour appointments. |~| (1 hr, 15 mins)
from £50
Wedding Consultation
Let’s bring your vision to life. This session is all about discussing style, timing, and logistics to create a calm, beautifully planned experience from prep to ceremony. |~| (15 mins)
£0
Cutting Consultation
Let’s plan your next look. This consultation explores your hair type, goals, and face shape — ensuring your next cut suits both your lifestyle and your style. |~| (15 mins)
free
Hair Extension Consultation
A personalised consultation to discuss your goals, hair type, and the best extension method for you. Includes colour matching and a full plan for fit, maintenance and aftercare. Consultation is £25 which is deducted from the final bill or refunded if you choose to not go ahead with the appointment after having a consultation. |~| (30 mins)
£25
KScan 1 Capture (inclusive in consultation)
A single hair and scalp diagnostic image using KScan technology — included within your consultation. Allows for tailored treatment and care recommendations based on real data. New Innovation-In salon camera scans and analyses hair and scalp health to diagnose exactly what your hair needs in seconds |~| (5 mins)
free
KScan Multi Capture
A more in-depth diagnostic experience using multiple KScan images. Helps track progress and tailor a treatment journey with visible benchmarks and personalised insights. New Innovation, the in-salon camera scans and analyses hair and scalp health to diagnose exactly what your hair needs in seconds. |~| (15 mins)
£20
L'Oreal Colour, FREE Consultation
Uncover your ideal hair color in a relaxed, no-pressure setting. Enjoy a complimentary consultation where we explore shades, techniques, and the L’Oréal color system that suits your style and hair goals. No commitment needed—just expert guidance tailored to you. |~| (15 mins)
£0
L'Oreal Colour, Specialist Consultation
Book time with our in-house L’Oréal Colour Specialist. Ideal for transformations or colour corrections — this session includes diagnosis, tone planning and technique strategy. |~| (15 mins)
£0
Skin Allergy Test (hair)
A quick, essential patch test to ensure you're safe and ready for colour or chemical services. Must be completed at least 48 hours prior to your appointment. You have the option to either take the test in-store, which requires 60 minutes to allow for proper development, or take the test home and upload pictures online. If you would like a consultation with a specific stylist, please schedule it at the same time. |~| (10 mins)
free
SKIN TEST
If you would like a take me home patch test or wait for 45mins in the salon |~| (5 mins)
£3
Balayage
Hand-painted highlights that mimic natural lightening. Creates effortless, sun-kissed dimension with soft grow-out and minimal maintenance. |~| (2 hrs, 15 mins)
from £110
Balayage Refresh (within 3 months)
Refreshes existing balayage with light touch-ups and re-toning. Ideal for maintaining brightness and blend between full services. Refresh Balayage - this is a refresh of your current balayage, the reason is it called a balayage refresh is because it takes the same amount of time, but uses less product. To have this service you must have had your balayage done with us within the last 4 months. Please ensure you book a toner when booking. |~| (2 hrs)
from £100
Balayage Refresh with Toner (within 3 months)
Refresh your balayage and tone within 3 months of your last visit. Light touch-ups and a bespoke toner revive brightness, balance tone, and extend your colour’s life. This is a refresh of your current balayage, the reason is it called a balayage refresh is because it takes the same amount of time, but uses less product. To have this service you must have had your balayage done with us within the last 3 months. |~| (2 hrs - 3 hrs, 30 mins)
from £140
Balayage Faceframe
Brightens and lifts the face-framing sections of your hair, finished with toner to seamlessly blend into your base — giving instant light with lasting tone. This is for our balayage clients who would require a fresh face frame in-between balayage services and a couple of balayage pieces over the parting. |~| (1 hr, 30 mins)
from £110
Balayage Faceframe with Toner
Brighten and define your features with face-framing balayage. Finished with a toner to enhance dimension and blend seamlessly into your base for a soft, luminous result. This is for our balayage clients who would require a fresh face frame in-between balayage services and a couple of balayage pieces over the parting. |~| (2 hrs)
from £110
Balayage with Toner
Our full balayage service enhanced with a toner to perfect the tone. Ideal for softening contrast, adding warmth or coolness, and achieving a polished, dimensional finish. |~| (2 hrs, 45 mins)
from £150
Blow Dry
Enjoy a fresh, polished look with expertly styled hair that suits any occasion. Our blow dry service leaves your hair feeling smooth and looking beautifully finished, whether you want volume, sleekness, or a gentle wave. Perfect for a confidence boost or a special day. |~| (5 mins - 1 hr)
from £0
Blowdry Bar Experience
A high-speed, high-gloss experience. Choose your finish — smooth, bouncy, or tousled — and we’ll deliver a professional blow-dry that lasts. Ideal for events, nights out, or simply feeling elevated. Includes a cocktail of your choice or wine/bubbles. |~| (45 mins - 1 hr)
£70
Braziliana
Discover a fresh new look with this specialised perm service designed to enhance your natural style. Experience long-lasting texture and volume, tailored for those seeking effortless beauty and movement in their hair. Perfect for anyone wanting a modern, low-maintenance finish. |~| (2 hrs, 30 mins)
from £210
Nano Keratin Treatment
Transform your hair with a smoothing solution designed to help manage frizz and boost shine. Nano Keratin Treatment typically involves applying a specialised formula to your hair, leaving it feeling softer and looking more polished. Enjoy a sleek, refreshed look that is easy to maintain day to day. |~| (3 hrs)
from £330
Creative Toner
Custom colour meets artistry. This toner goes beyond basics — from pastel pinks to smoky silvers — giving you a personalised finish that’s anything but ordinary. |~| (30 mins)
from £40
Short Half Head Foils with Toner
Top and sides of short hair are lifted with foils, followed by a toner to refine your look. Perfect for maintaining brightness. |~| (2 hrs, 15 mins)
from £110
Long Half Head Foils with Toner
Strategically placed foils through the top, sides and crown of long hair, finished with a toner to balance tone and enhance dimension. |~| (2 hrs, 30 mins)
from £125
Short Full Head Foils with Toner
Designed for short styles, this service delivers all-over lightness with precision. Finished with a toner to refine and balance your tone — creating a seamless, luminous effect. |~| (2 hrs, 30 mins)
from £130
Long Full Head Foils with Toner
Maximum lightness and seamless tone for long hair. This service includes full-head foils and a custom toner to perfect your final look. Collar bone or below |~| (2 hrs, 30 mins)
from £150
Short Parting & Hair Line Foils with Toner
Targeted brightness for short styles. Foils at the parting and hairline are toned to refresh and soften your overall colour. |~| (2 hrs, 15 mins)
from £95
Long Parting & Hair Line Foils with Toner
A subtle lightening refresh for long hair. Focuses on the parting and hairline, followed by toner for a clean, soft finish. |~| (2 hrs, 15 mins)
from £90
Short Parting Foils with Toner
Focuses on the parting area to create soft lightness and lift, complemented by a toner to enhance shine and balance. Ideal for a mid-maintenance refresh. |~| (2 hrs)
from £90
Long Parting Foils with Toner
A mini highlight service for long hair. Adds lightness through the parting, finished with toner to blend and tone seamlessly. |~| (2 hrs)
from £90
Root Tap
A soft, blurred root blend designed to create seamless transitions between colours. Ideal after balayage or foiling for a natural, low-maintenance finish. |~| (1 hr)
from £35
Root Tint
Covers regrowth and restores uniformity with a tone-matched tint. Ideal for maintaining consistency, shine and confidence between full colour appointments. |~| (1 hr, 15 mins)
from £50
Root Tint - Over 8 Weeks Regrowth
For grown-out roots requiring extra time and precision. This service offers full root coverage and seamless blending with your existing colour. |~| (1 hr, 30 mins)
from £65
Cut & Style
A relaxing hair experience that includes a luxurious wash in our calming hair spa area, complete with a soothing scalp massage. Finished with a professional cut and blow-dry by one of our talented stylists, tailored to your personal style. |~| (40 mins - 1 hr)
from £45
Restyle (New clients & Any length over 2" removed)
A full transformation service for new clients or anyone making a significant style change. Includes in-depth consultation, precision cutting, and signature finishing. Any amount over 2 inch |~| (1 hr)
from £70
Fringe Trim
Precision maintenance for your fringe — shaped, softened, and refreshed to frame your features perfectly, just as intended. |~| (15 mins)
from £5
Loreal Hair Masque Treatment
Revive your hair with a luxurious conditioning treatment designed to deeply nourish and hydrate. Ideal for anyone seeking softer, smoother, and more manageable hair, this service helps restore vitality and shine, leaving your hair feeling refreshed and beautifully cared for. |~| (15 mins)
£9
Acidic Colour Gloss Treatment
High shine. Silken touch. Zero compromise. This glossing treatment seals in colour, balances pH, and smooths the hair cuticle for a mirror-like finish that lasts. Designed to enhance vibrancy and protect your colour investment, it’s the ultimate aftercare ritual for luminous, salon-fresh hair between appointments. |~| (5 mins)
£10
Fusio Dose
Tailored, transformative, and utterly indulgent. This in-salon treatment from Kérastase delivers instant, visible results — targeting your hair’s unique needs with a bespoke blend of concentrated actives. |~| (5 mins - 15 mins)
from £6
L'Oreal Metal Detox
Purity meets performance. This in-salon pre-colour treatment neutralises metal particles within the hair fibre, protecting against breakage and colour distortion. The result? Resilient strands, enhanced tone clarity, and longer-lasting colour — all achieved with minimal disruption and maximum care. |~| (5 mins)
£5
Olaplex Additive
Bond-building power, added to your colour. Olaplex protects and strengthens the hair during lightening or tinting — maintaining integrity and improving resilience from the inside out. |~| (5 mins)
£30
Premiere Pre Shampoo Treatment
Your hair ritual begins here. This targeted pre-shampoo formula works to reset the scalp and hair by removing impurities and build-up while infusing essential nutrients. The perfect prep step for deeper treatments or colour services. |~| (10 mins)
£35
Pro Molecular Repair Treatment
A high-performance in-salon treatment using molecular technology to rebuild hair from the inside out. Strengthens, restores elasticity, and transforms damaged hair instantly. |~| (15 mins)
£25
VIP Indulgence Treatment
Our most luxurious in-salon ritual. This treatment layers nourishment, repair, and indulgence for hair that’s silky, strong, and beautifully revived. Includes extended massage and bespoke finishing. |~| (45 mins)
£60
Extension Fitting & Cutting
Precision fitting of professional extensions, followed by custom cutting and blending to ensure seamless integration with your natural hair. Tailored entirely to your look. |~| (1 hr)
£72
Express Maintenance - 1 pack
A subtle, targeted service for maintaining colour or brightness between appointments. Perfect for parting foils or face-framing refreshes. |~| (45 mins)
£72
Extension Removal
Professional and gentle removal of hair extensions, protecting your natural hair and scalp while maintaining condition and preparing it for your next style or fitting. |~| (45 mins)
£60
Invisi-Tape Blonde
Achieve a seamless, natural look with expertly applied tape-in extensions in a soft blonde shade. This service adds length and volume while blending beautifully with your own hair, offering a discreet and comfortable way to enhance your style. Perfect for anyone seeking a fresh, radiant transformation. |~| (1 hr)
from £270
Invisi-Tape Brunette
Achieve natural-looking, fuller hair with seamless brunette extensions. This service offers a discreet way to add length and volume, blending beautifully with your own brunette tones. Enjoy a fresh, confidence-boosting look with hair that feels comfortable and looks effortlessly stunning. |~| (1 hr)
from £260
Luxury Maintenance
A premium care service for hair extensions or high-end styles. Includes professional cleansing, conditioning, and a detailed check or styling refresh — keeping everything flawless between appointments. |~| (45 mins)
£60
Re-Tape
Maintenance service for tape-in extensions. Old adhesive is removed and tapes are repositioned for secure, discreet wear and long-lasting comfort. |~| (30 mins)
free
Slimline Tape Blonde
Looking to add natural-looking length and volume to your blonde hair? Slimline Tape Blonde offers a seamless way to enhance your style with discreet, tape-in extensions designed to blend beautifully. Enjoy a fuller, more luxurious look with this easy and comfortable hair extension solution. |~| (1 hr)
from £250
Slimline Tape Brunette
Enhance your look with discreet, natural-looking tape-in extensions in a rich brunette shade. Perfect for adding volume and length, these extensions blend seamlessly with your hair for a smooth and flawless finish. Enjoy a refreshed style that feels comfortable and looks beautiful every day. |~| (1 hr)
from £230
Tape-in Hair Extensions
Seamless, soft and virtually invisible. Our tape-in extensions are colour-matched and expertly applied for natural-looking length and volume with effortless movement. |~| (30 mins)
free
Tape Indulgence Treatment
A nourishing, bond-preserving treatment designed for tape-in extensions. Rehydrates, strengthens, and revitalises both your natural hair and the extensions themselves. |~| (15 mins)
£60
Wash & Prep (Extensions)
A gentle, extension-safe cleanse and prep service to maintain the longevity of your hair extensions. Includes detangling and conditioning for a smooth, refreshed finish. |~| (30 mins)
£30
Hair Up
Event-ready styling designed to last. From relaxed texture to structured elegance, we’ll create a look that holds — with volume, detail and polish to suit your occasion. - this service is on dry hair, we ask you to arrive with washed, dry hair. |~| (1 hr)
from £50
Perming Neutralse & Diffuse - Below Shoulder
Transform your hair with a soft, natural-looking wave or curl that adds body and movement below the shoulders. This service is designed to create a balanced, even texture while maintaining a gentle, touchable finish. Perfect for those seeking effortless style and lasting shape. |~| (2 hrs)
£200
Bridesmaids up to 10yrs
Make the wedding day extra special for young bridesmaids with a beautiful, age-appropriate hairstyle. This service creates a polished look for girls up to 10 years old, ensuring they feel included and confident as part of the bridal party. Perfect for creating lasting memories. |~| (30 mins)
£40
Wedding Party Guest - Blow dry
Arrive at the celebration looking your best with a professional blow dry for wedding guests. Enjoy smooth, styled hair that enhances your look for the big day. Perfect for adding a polished touch to your special occasion ensemble. Suitable for all hair types and lengths. |~| (45 mins)
£60
wedding party hair up
Celebrate your special day with elegant hair styling for your entire wedding party. This service creates beautiful updos designed to complement any bridal look, ensuring everyone feels confident and picture-ready. Enjoy a relaxed experience and let your group shine together. |~| (1 hr)
£80
Half Regrowth Tint
Refresh your colour and keep your roots looking seamless with this targeted hair treatment. Perfect for touching up regrowth, this service focuses on the areas where your natural colour is showing through, helping maintain a consistent and polished look between full colour appointments. |~| (1 hr, 30 mins)
£32
Bride On Wedding Day
Feel confident and radiant on your special day with our bridal hair service. Designed to help you look your best, this service offers professional styling tailored for brides. Enjoy a relaxing experience and walk down the aisle with beautifully finished hair. |~| (1 hr, 15 mins)
£100
Hourly Removal/application
Refresh your look with professional hair extension services. Add length, volume, or a touch of glamour to your natural hair with expert application and seamless blending for a flawless, natural finish. Perfect for special occasions or everyday style. |~| (30 mins)
£65
Regrowth Bleach
Brighten your look and seamlessly blend new growth with this expert regrowth bleach treatment. Ideal for maintaining your blonde, this service ensures your colour stays even and vibrant. Leave with refreshed roots and renewed confidence in your hair’s appearance. |~| (1 hr, 30 mins)
£105
Bridal Consultation and Trial
Begin your journey to the perfect bridal look with a personalised consultation and trial. This service gives you the chance to discuss your vision and try different styles, ensuring you feel confident and beautiful on your wedding day. Enjoy expert guidance in a relaxed, welcoming setting. |~| (1 hr, 15 mins)
£95
Olaplex Curl Treatment
Revive and define your natural curls with a nourishing treatment designed to enhance softness and manageability. This service helps support the health and vibrancy of curly hair, leaving your curls feeling refreshed and beautifully cared for. Perfect for anyone seeking smoother, healthier-looking curls. |~| (30 mins)
£50
Rough Dry
Enjoy a quick and convenient finish to your colour appointment. This service includes a rough dry with no blow-drying or styling, leaving your hair ready for your next look without the extra time. Perfect for those on the go. |~| (15 mins)
free
Apply Be. Tox
(30 mins)
£40
About Alchemy & I
Alchemy & I is a luxury hair salon set across two beautiful spaces on Berkhamsted High Street. With L’Oréal Colour Specialists, a full drinks bar, and interiors designed with pure indulgence in mind, we offer a high-end experience from start to finish. Our expert team is trained by L’Oréal and uses only the best from Kérastase, Redken, and L’Oréal Professionnel.
To ensure a calm and relaxing experience, we kindly ask that pets are not brought in and that appointments for children—available only at 140 High St—are confirmed in advance due to limited seating.
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